Blogging Branding — Christine Mielke

Christine Mielke and her boyfriend started Temptalia.com as a joint-venture to create a more professional, user-friendly version of the original beauty website, Jezebella. Jezebella was re-born as Temptalia.com in October 2006. Since then, it has grown tremendously from only an archive of previous daily looks to a true beauty resource with advice, articles, looks, reviews, and tutorials. As a full-time law student, Christine launched her website to display her love for make-up and make-up application. She quickly became known for her beauty tutorials that feature detailed photos, how-to instructions, and often "guest looks" by readers. Temptalia.com sees over 100,000 unique visitors each month, 150,000 and climbing visits per month, with over 500,000 page views.