Fashion Designer — Safronia Ivory

Safronia Ivory is the development of countless humiliating shopping experiences Safronia Dodd-Owens endured as a plus size woman. Her previous occupation as a medical device sales representative required her to have direct contact with customers. To maintain a professional appearance and image, she was forced to design her own clothes, a family skill passed down through four generations. The frustrating experiences with retail shopping outlets peeled away at her inner self-confidence. As a result, she tested the market with some of the garments she designed. Positive feedbacks lead to the 2002 birth of Safronia Ivory, LLC.

Safronia Ivory boutique recently opened in Wauwatosa, Wisconsin, and provides premium personal services to enhance an entire shopping experience covering the latest trends and most flattering lines in plus-size clothing and apparel.