Blogging PR — Shannon Nelson

Shannon Nelson began A Girl's Gotta Spa! in October 2005 to connect her love of beauty products with reviews to which the average consumer could relate. Combining her talent of writing with the understanding of the emotional connection a consumer has to a product, she found success and an avid readership base. In Sept 2006 she started Makeup Minute for b5media LLC. At about the same time, her work on A Girl's Gotta Spa! was noticed and quickly led to her recruitment to Pierce Mattie Public Relations, where she is currently Corporate Communications Director. Having the ability to balance both sides of the fence as a blogger and public relations strategist has given Shannon unique insight into the beauty industry, with a pivotal understanding of the consumer side. Her knowledge of social media has also positioned her to be the go-to person for many beauty editors, beauty brands, and given her access to interview major players in the industry such as billy b, Syd Curry, Eddie LeVian, Piper Carter and Matthew Betmaleck.

Shannon is a recent speaker at ICMAD and HBA Global Expo.